Qubes Debian templates have non-free/contrib (apt) by default

I don’t really know anything about the Debian template situation except what I’ve seen folks say in this thread (and have hitherto avoided discussing it for that reason). Let’s ask @marmarek:

  1. Is it true that we (the Qubes OS Project) add non-free code to our Debian templates that isn’t present in upstream Debian?
  2. If so, why do we do that? Is this an exception to our attitude toward changing guest distros for some special reason?
  3. What implications, if any, do you think this has on the accuracy of calling Qubes OS “free”? For example, is it inaccurate to say “Qubes OS is a free and open-source operating system,” and should we change that in our intro, FAQ, and the short description of Qubes OS we use around the web?