You’re absolutely right: Having Windows under Qubes is great, but getting there may be something for the unafraid, and surely not for the average Windows user who just buys a (badly) preconfigured PC and expects to use it without too much knowledge. So currently I don’t see Qubes as a system for this type of users, although, from a technical poit of view, they need such a system very much. The HP video illustrates that nicely!
On the other hand, companies are being crippled by attacks using Emotet or such, which could be mitigated by, for instance, sanitizing incoming documents in a Qubes system before delivering them to the final user. I think, a lot of system administrators struggling with current attacks would appreciate that
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if they knew about Qubes after all
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if the learning curve were not that steep
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if their management would allow them to use something other than the “proven”
Windows systems.
So, what could we do to help these people:
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Make Qubes more visible in the field. Well, that sounds like - urgh - marketing. But this need not deteriorate the honesty of Qubes, if the information provided to potential users is correct and helpful. Here it is essential to show what Qubes can achieve (security, flexibility, usability) and this much better than conventional systems. It may help to stress that Qubes is not another slightly more secure Linux system - as I have seen all too often in some magazines - but rather, as @adw put it lately, a meta operating system allowing to choose from different software environments.
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Help Windows users with better integration into Qubes. Essentially this would mean a simple and robust setup of Qubes Windows Tools in a Windows VM, accompanied by a wizard helping the user to get it running without too much fuss. This surely requires some effort, especially as MS does its best to provide an unstable environment, but it may be well worth it. There may even be hope of providing seamless mode for Windows 10, as @deeplow recently put it in Windows support in Qubes.
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Improve the - already very good - documentation. Here the current activities like Qubes issue #6698 are moving in the right direction, and I am fascinated to observe the progress.
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Perhaps someone could even provide preconfigured systems with Qubes with Windows clients preinstalled. In my opinion, this is something the market needs, but I am very sceptical if the market is aware and if such an idea would sell.
Just my 2 cents …